The most important ranking factors on eBay and how to optimize them.
eBay's ranking factors (Cassini algorithm)
- Relevance: Title and item specifics match the search query
- Sales history: Listings with many sales rank higher
- Seller performance: Top Rated sellers are favored
- Price: Competitive price + free shipping
- Photos: More and better photos = better ranking
- Conversion rate: When buyers click your listing and buy
Quick wins
- Use all 80 title characters
- Fill out all item specifics
- 8-12 photos per listing
- Enable free shipping
- Set handling time to 1 day (and actually meet it!)
- Use Promoted Listings for new items (start low: 2%)
ShopManage shows you which listings perform well and where to optimize. Try it free.