How Fast Should I Reply to eBay Messages?

The official rule

eBay expects a reply within 24 hours. That's the threshold where your seller rating starts to suffer. But in practice: the faster, the better.

What the data shows

• Reply within 1 hour: Highest conversion, best feedback
• Reply within 4 hours: Still good, buyer is satisfied
• Reply within 24 hours: Barely acceptable
• Reply after 24+ hours: Buyer is annoyed, may open a case

How to achieve fast replies

• Enable push notifications (Telegram, app)
• Use AI reply suggestions — you just click send
• Set fixed times for message checks (morning, noon, evening)

ShopManage notifies you via Telegram for new messages and has the AI reply ready. Try it now.